What is Frontline Impact Project®?
Frontline workers, including doctors, nurses, firefighters, and EMTs, regularly put their own well-being on hold to help others. They work long hours with little reprieve and often don't have time to eat, drink, or take care of themselves.
Frontline Impact’s platform aims to meet the needs of frontline workers and individuals impacted by disaster by making it easy for companies to donate in-kind.
We do this by matching corporate donors, of all sizes, who want to lend a hand with qualified frontline communities.
OUR ORIGIN Story:
Created by KIND Snacks founder, Daniel Lubetzky, Frontline Impact Project was launched in April 2020 to support COVID-19 frontline workers.
Frontline workers remain our primary donation recipients, but we also support those impacted by humanitarian crises and natural disasters, including wildfires and hurricanes. Like the everyday work of frontline communities, these events demand unprecedented levels of dedication and sacrifice from those on the ground - and Frontline Impact strives to recognize those contributions. To date, more than 100 CPG companies have donated over 15 million products through our platform.
“When COVID-19 hit, KIND wanted to donate snacks to frontline workers, but we encountered logistical challenges when trying to equitably reach groups outside of our network at scale. When we realized that others were facing similar barriers, we built Frontline Impact Project to make it as easy as possible for companies to support those who give so much but receive so little.”
Daniel Lubetzky, Founder of Frontline Impact Project and KIND Snacks
From our DONORS
“When we learned of Frontline Impact Project, it was a no-brainer for us to join. Their matching process greatly simplified our efforts and amplified our charitable work to seamlessly reach thousands of providers.”
Adnan Durrani, Founder & CEO, Saffron Road
“We were looking for a flexible and streamlined way to donate our products. Frontline Impact Project gives us the opportunity to scale our giving as the situation demands.”
Aaron Croutch, Executive Vice President, Lenny & Larry’s
“It's critical that we support first responders and help keep them healthy and hydrated. Hint has donated water to hundreds of organizations across the country, and the Frontline Impact Project has made coordination with a number of those groups much easier.”
Kara Goldin, Founder and CEO, Hint
From our Recipients
“It’s so nice for a local company to recognize the hard work we do every day; this donation means so much to us here in the NICU! [Neonatal intensive care unit]. Thank you La Colombe!”❤️
Stephen Mora, Registered Nurse, ChristianaCare Health Care System
“Our Paramedics and EMTs have worked tirelessly, putting their own safety and families at risk every day for the last six months. The donations received through Frontline Impact Project offered them well-deserved recognition for their hard work.”
Kevin Turner, Chief Operating Officer, Cataldo Ambulance
“Many thanks for facilitating the donation of KIND Bars towards our association, Casa Buna (Good House)! It was very KIND of you :) They are very useful and appreciated by the people in need we offer them to.”
Anca Sandu, President, Asociația Casa Bună